The author of The Wizard Of Ads offers guidance for putting advertising principles into action--and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business.
In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard\'s provocative observations on advertising, business, and life that wong The Wizard of Ads last year\'s Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite! The Wizards\'s Secret Formulas will show: How to find a champion to sell your ideas Why targeting your market can be a big mistake Why bankers think backwards Why being out of style can be profitable How to write miraculous ads.
People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.
The author of The Wizard Of Ads offers guidance for putting advertising principles into action--and shows how to write compelling ad copy, price products and services, and formulate a plan for a small business
