Description Learn the Universal Strategy to maximize performance on every Ad Words Account What is so special about this book?0% Fluff Not another book filled with info you can easily find on the internet 100% Practical, Advanced and unique content One Universal Complete Strategy Learn how to structure, manage and optimize every Ad Words account Data-Driven Learn how to use data and not your instinct in your decisions.
Ads Search campaigns ads Dis.
Proper Ad Group settings Search Campaigns Ad Group Settings & structure Dynamic Search Ads (DSA) Ad group structure Prospecting campaign (Prsp) Ad Group Settings Remarketing campaign (Rmkt) Ad Group Settings Gmail campaign ad group settings & structure Video campaign & Universal App Campaign ad group settings & structure Dynamic Remarketing campaign ad group settings & structure Chapter 4.
Proper Campaign Settings Campaign Type Campaign Goals Campaign Name & Campaign Types Network Locations Languages Budget Bidding Start and end dates Extensions Ad Rotation Ad Schedule Location options Dynamic Search Ads (DSA) campaign settings Additional Settings for Display Campaigns Additional Settings for Video Campaigns Chapter 3.
Account Setup New Account Existing Account Chapter 2.
Table of Contents Chapter 1.
My intention for this book though is to be the last Ad Words book you will ever need.
They are great as your first Ad Words book. these are books to learn what Ad Words is and what is capable of.
Learn how to run one of the most powerful sources of data in your account Updated for the new Ad Words interface What about the other Ad Words books out there?Ad Words Workbook, Ultimate Guide to Google Ad Words, Advanced Google Adwords, Google Ad Words for Dummies etc...
How to structure and optimize them Search Query Reports.
Comprehensive rule-based optimization strategy Learn how to flawlessly optimize your Accounts based on ROAS, step by step Search, Display, Gmail, Video, Remarketing, Prospecting, Dynamic Search Ads, Dynamic Remarketing, Branding, Competition campaigns explained.
Description Learn the Universal Strategy to maximize performance on every Ad Words Account What is so special about this book?0% Fluff Not another book filled with info you can easily find on the internet 100% Practical, Advanced and unique content One Universal Complete Strategy Learn how to structure, manage and optimize every Ad Words account Data-Driven Learn how to use data and not your instinct in your decisions
