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Advertiser\'s Guide to Better Radio Advertising. Tune In to the Power of the Brand Conversation Medium, Hardback/Mark Barber - John Wiley and Sons Ltd


Advertiser\'s Guide to Better Radio Advertising. Tune In to the Power of the Brand Conversation Medium, Hardback/Mark Barber
192.99 Lei

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(14-06-2024)
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There has recently been dramatic growth in the Medium of radio.
This book is a practical Guide to understanding and exploiting the true Power of Radio as the "Brand Conversation medium"..
However, advertisers and agencies too often still use Radio for its basic tactical abilities, leaving the emotional Power of the Medium untapped.
There has recently been dramatic growth in the Medium of radio


Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.

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