Description When it comes to Marketing your understanding of the basics can potentially save you thousands of dollars on advertising, Marketing and branding.
Author Q&A Q: Why did you write this book? A: Because as a Small business owner, Marketing specialist and consultant.
This includes helping them several clients to become national and international award winning specialists in their industries.
Dixie Maria Carlton has helped dozens of businesses, entrepreneurs, and managers to sort out their Marketing plans, get them free and low cost publicity, and to rise to the very top of their industries by using their resources, reputation, and brand differences to stand out from the crowd.
If you are in business for the first time, or the 100th time, getting your Marketing right and understanding the basics is going to save you a lot of money in experimenting, time wasted in taking pot shots at advertising, and frustration when you find out how much easier it could have been to get it right the first time.
Bonus tools and templates included.
When you understand \'how it works\' you get a lot more punch out of your Advertising and Marketing campaigns.
Measuring the results of your Advertising can lead to effective decision making about what to spend and where to invest your Marketing budget.
Getting the basics right can make such a difference to the outcomes.
This book will help you to understand the basics of business and Marketing plans, branding, image, customer service and public relations so that you can grow your business through simple and smart Marketing practices.
This book covers the basics of each of the key areas of Marketing and branding, including: - Identifying Target Markets - Marketing and Brand Planning - Media and Promotions - Websites and Social Media - Customer Service Essentials - Gaining Repeat and New Business - Building Your Reputation Through Public Relations And how to create an Easy strategy and budget for all your Advertising and Marketing investments.
Description When it comes to Marketing your understanding of the basics can potentially save you thousands of dollars on advertising, Marketing and branding
