Originally published in 1998.
Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to th.
She links its Rise and transformation to changes that affected American society and Business alike, including the Rise of professional specialization and the communications revolution that new technologies made possible.
Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American Advertising to 1920.
Originally published in 1998