The book traces gender ideologies in the Balkans through emancipating women\'s roles during socialism and the hyper-sexualization of women in Advertising and media in the post-socialist transition.
It uses a cultural/critical approach to understand advertising\'s effects on post-socialist societies and gender identities..
The book traces gender ideologies in the Balkans through emancipating women\'s roles during socialism and the hyper-sexualization of women in Advertising and media in the post-socialist transition