Too many companies depend on marketing tactics that don\'t match the needs and concerns of their customers, or embrace messaging and causes that don\'t connect.
Whether yo.
Authors Mark Toft, Jay Sunny, and Rich Taylor provide a series of approaches to help embrace and communicate the purpose of your Brand with effectiveness.
It prescribes clear strategies that enable companies to communicate in a more genuine, emotional way.
Authenticity is an anti-gimmick business book.
Too many companies depend on marketing tactics that don\'t match the needs and concerns of their customers, or embrace messaging and causes that don\'t connect