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Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their Marketing to matter more and are keen to make it happen - now Marketing is underutilized and losing its relevance.
Poor marketing, including slip-ups, oversights and a lack of pred.
Ignorance of proven principles, along with a failure to adopt best practices and quality processes, is at the root of the decline of marketing\'s role and relevance in the present era.
Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing is a wake-up call to marketers who want their Marketing to matter more and are keen to make it happen - now Marketing is underutilized and losing its relevance
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