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Amazon is the most extraordinary business story of our time.
But Amazon is not just any company.
The rings work together to create a moat too deep to scale around Amazon\'s retail empire.
Behemoth, Amazon Rising explains how Amazon built five interlocking rings logistics, Amazon Prime, the Amazon Marketplace, everyday low pricing, and constant innovation.
In 25 years, it\'s become a $280 billion multi-sector giant, and within 5 years, Amazon may be the biggest company in America.
Amazon is the most extraordinary business story of our time
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