Description There are more than a million Nonprofit Organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers.
It also adds a full index..
This Second edition adds a new chapter on crisis Communications management, as well as updated information on social media and new tips on Marketing automation.
In plain language, it provides a Hands-On reference that can be referred to frequently, providing checklists and actionable tips to make Marketing easier and more effective.
Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing.
This book will help in-house Communications staff be more effective while sticking to their budgets.
Yet few have a Marketing department, and many have serious challenges in meeting their Communications and Marketing goals.
Description There are more than a million Nonprofit Organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers
