The two landmark books, Blue Ocean Strategy and Beyond Disruption , that together challenge everything you thought you knew about winning the future.
Taken together, these bestselling books will help you chart a bold new path to winning the future..
Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt.
Blue Ocean Strategy , the #1 global bestseller, reframed Strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers--in untapped new market spaces free of competition.
These two iconic books, Blue Ocean Strategy and Beyond Disruption , together changed how the world thinks about Strategy and innovation.
The two landmark books, Blue Ocean Strategy and Beyond Disruption , that together challenge everything you thought you knew about winning the future
