Blue Ocean Strategy, Expanded Edition - W Chan Kim

Descriere YEO:

Blue Ocean Strategy, Expanded Edition - Disponibil la libris.ro

Pe YEO găsești Blue Ocean Strategy, Expanded Edition de la W. Chan Kim, în categoria Business & Economics.

Indiferent de nevoile tale, Blue Ocean Strategy, Expanded Edition - W Chan Kim din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 158.72 Lei

Caracteristicile produsului Blue Ocean Strategy, Expanded Edition

• Brand: W. Chan Kim
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

Comandă Blue Ocean Strategy, Expanded Edition Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Blue Ocean Strategy, Expanded Edition de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Ren e Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"--untapped new market spaces ripe for growth. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: A new preface by the authors: Help! My Ocean Is Turning Red Updates on all cases and examples in the book, bringing their stories up to the present time Two new chapters and an expanded third one -- Alignment, Renewal, and Red Ocean Traps -- that address the most pressing questions readers have asked over the past 10 years A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space--and making the competition irrelevant. To learn more about the power of blue ocean strategy, visit blueoceanstrategy.com. There you'll find all the resources you need--from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.