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Brand Jamaica is an empirical look at the postindependence National Image and branding project of Jamaica within the context of nation-branding practices at large.
Formerly a colony of Britain and shaped by centuries of slavery, violence, and plunder, today Jamaica owes its popular global standing to a massively successful troika of brands: music,.
Although a tiny Caribbean island inhabited by only 2.8 million people, Jamaica commands a remarkably large presence on the world stage.
Brand Jamaica is an empirical look at the postindependence National Image and branding project of Jamaica within the context of nation-branding practices at large
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
