Branded Interactions is a practical handbook for professional Digital designers and those just starting out.
All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interacti.
It is designed to guide the reader through the process of Digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.
Branded Interactions is a practical handbook for professional Digital designers and those just starting out