Description Is contemporary consumer society fostering a \'branded\' culture at risk of psychosis? Is our imagination being slowly colonized by the plethora of off-the-shelf fantasies promoted by mass and social media? How can we build resilience in the face of this seduction and avoid turning into personal brands ourselves? These are some of the questions author, Jungian psychoanalys, and former brand director Max Jakob Lusensky explores in this collection of essays.
He is also a co-founder and counsellor at Stillpoint Spaces..
Since 2013, Jakob has held a private practice for Jungian psychoanalysis in Berlin.
His first book, \'Sounds Like Branding\', was released by Norstedts publishing in Scandinavia and translated for the international market into English and Korean.
Andrew Samuels, Professor of Analytical Psychology, University of Essex About the Author Max Jakob Lusensky is a Swedish-born Jungian psychoanalyst (in-training) and author living in Berlin.
He is not disengaged or supercilious and this gives a personal embodiment to the ingenious argument of what is a very unusual - in the best sense - piece of work.
Crucially, he writes from inside the problematic, as a former creator and user of these God-given modern phenomena.
What Jung did when he understood the spiritual and soulful aspects of being involved with alcohol, Lusensky does in connection with our involvement with the big brand names and products of our time.
Lusensky\'s work updates and extends Jung\'s basic insight that many things in contemporary life of which we might be ambivalent draw on the deepest and most authentic collective psychological dynamics.
Lusensky playfully de: brands consumer icons Apple and Starbucks while advocating for the withdrawal of psychic projections from brands\' shiny surfaces.
Description Is contemporary consumer society fostering a \'branded\' culture at risk of psychosis? Is our imagination being slowly colonized by the plethora of off-the-shelf fantasies promoted by mass and social media? How can we build resilience in the face of this seduction and avoid turning into personal brands ourselves? These are some of the questions author, Jungian psychoanalys, and former brand director Max Jakob Lusensky explores in this collection of essays
