An authentic Brand community is more than just people buying your product or working alongside one another.
But too many mistakenly rely on superficial transactional relationships as a foundation for community, when reall.
Smart Organizations know that Creating communities is the key to unlocking unprecedented outcomes.
This book articulates the critical roles of mutual concern, common values, and shared experiences in Creating fiercely loyal customer and collaborator relationships.
An authentic Brand community is more than just people buying your product or working alongside one another