Description Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book.
Pharma and Social Media.
The Pricing Strategies 10.
Blue Ocean Strategy 9.
Disease Branding 8.
Pharmaceutical Marketing Practices: Good and Bad 7.
Life Cycle Management 6.
Product Launch Strategy 5.
Therapeutic Leadership 4.
The Pharmaceutical Product 3.
The Pharmaceutical Market 2.
Contents: 1.
These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.
Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and Marketing managers.
Because these provide the much-needed insights into the essential, Don\'ts while building and managing their brands.
Studying the Blunders or failures or flops too is significant for the practitioners and students of Marketing alike.
The Bullseyes in the book present a snapshot of these winning brands.
The case studies presented in the book offer many experiential insights into how some of the world\'s renowned Pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition.
The book is an invaluable resource for the practitioners as well as the students of Pharmaceutical marketing.
Description Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book
