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Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan.
It shows how factors as varied as childhood memories and religious belief come together to influence our decisions and shape our tastes..
This book shows the extent to which we deceive ourselves when we think we are making considered decisions.
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
