Changing the Game: My Career in Collegiate Sports Marketing - Jim Host

Descriere YEO:

Changing the Game: My Career - Disponibil la libris.ro

Pe YEO găsești Changing the Game: My Career de la Jim Host, în categoria Biography & Autobiography.

Indiferent de nevoile tale, Changing the Game: My Career in Collegiate Sports Marketing - Jim Host din categoria Biography & Autobiography îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului Changing the Game: My Career

• Departament: auto-moto-rca
• Ideal pentru iubitorii de mașini și motociclete.
• Conținutul acestui produs te ajută să întreții și să îmbunătățești performanțele vehiculului tău.

Preț: 157.28 Lei

Caracteristicile produsului Changing the Game: My Career

• Brand: Jim Host
• Categoria: Biography & Autobiography
• Magazin: libris.ro
• Ultima actualizare: 18-03-2025 01:35:02

Comandă Changing the Game: My Career Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Changing the Game: My Career de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host\'s prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA\'s Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum Center. But few know his full story. Changing the Game is the first complete account of the entrepreneur\'s professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.