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"Communicating radical Innovation is very different from discussing marginal change.
Communicating the New is a book that needs to be offered in all of our best business-school classes." --.
Erwin then provides a series of concrete, practical communication methodologies that we so need.
Erwin\'s book provides a serious analysis of why, in this era of VUCA--Volatility, Uncertainty, Complexity and Ambiguity--we need to change our individual and organizational modes of communication. "Communicating radical Innovation is very different from discussing marginal change
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