New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete.
In this book, they develop a coherent model for how today\'s executives can identify and accomplish no less than heroic goals in tomorrow\'s marketpl.
Prahalad, whose much-revered thinking has already engendered a new language of strategy.
In their stead have come the powerful ideas and methodologies of Gary Hamel and C.
K.
New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete