Description This edited collection explores the notion of Agency by tracing the role and activities of consumers from the pre-internet age into the possible future.
Myles Ethan Lascity is assistant professor of journalism and director of the Fashion Media program at Southern Methodist University..
John\'s University, New York.
Roberts is assistant professor and director of the Communication Arts program at St.
About the Author Candice D.
By exploring Consumer identity through examples in pop culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.
Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and Agency in Consumer identities, and the ways in which identity construction could be influenced in the future.
Using an overview of the historical creation of Consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the Digital age; it has always been a means by which a person can develop identity.
Description This edited collection explores the notion of Agency by tracing the role and activities of consumers from the pre-internet age into the possible future
