Description Every leader realizes the importance of an effective communication strategy.
Crafting Persuasion describes the ABCDE model (audience, behavior, content, delivery and evaluat.
But, how do you consistently succeed in telling the story of your brand or organization? It takes a model and a guidebook written by three authors who have spent decades learning the art and science of creating powerful stories for some of the world\'s best marketing organizations.
Description Every leader realizes the importance of an effective communication strategy