Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires - David Aaker

Descriere YEO:

Creating Signature Stories: Strategic Messaging - Disponibil la libris.ro

Pe YEO găsești Creating Signature Stories: Strategic Messaging de la David Aaker, în categoria Business & Economics.

Indiferent de nevoile tale, Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires - David Aaker din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 86.06 Lei

Caracteristicile produsului Creating Signature Stories: Strategic Messaging

• Brand: David Aaker
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 11-04-2024 01:14:23

Comandă Creating Signature Stories: Strategic Messaging Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Creating Signature Stories: Strategic Messaging de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action. Creating Signature Stories applies the power of storytelling--a key to any digital program--to strategic messaging. Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.