The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society - David Aaker

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Caracteristicile produsului The Future of Purpose-Driven Branding:

• Brand: David Aaker
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

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Descriere magazin:
Aaker, David: - Hailed the Father of Modern Branding, David Aaker is Vice Chairman of Prophet--a consultancy that helps clients unlock uncommon growth in the face of disruption--and the creator of the Aaker Model(TM). Aaker has written eighteen books that address elements of branding and innovation in business, providing essential resources such as Aaker on Branding , Building Strong Brands , and Creating Signature Stories . Outside of his published works, Aaker\'s writing can be found on Prophet\'s blog, where he shares timely business topics with thousands of readers. He currently resides near San Francisco, California.