Written by the President of Pixar and Disney Animation, this blends autobiography and history into a business book that looks at the role Creativity plays in his successful media business. \'Ed reveals, with commonsense specificity and honesty, examples of how not to get in your own way and realize a creative coalescence of art, business and innovation\' George Lucas.
He founded Pixar with Steve Jobs and John Lasseeter in 1986, and, 9 years later, released Toy Story, changing Animation forever.
Written by the President of Pixar and Disney Animation, this blends autobiography and history into a business book that looks at the role Creativity plays in his successful media business