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Cultural Influences on Global Marketing introduces students to topics that are critical to the success of the contemporary international marketer.
They learn the importance of Cultural awareness, Cultural knowledge, Cultural competence, and empathy in developing effective communications and managing their presence in foreig.
Readers learn how culture affects the political, economic, and regulatory systems, as well as Marketing behavior, purchasing, consumption, and decision-making.
Cultural Influences on Global Marketing introduces students to topics that are critical to the success of the contemporary international marketer
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