Cumulative Advantage: How to Build Momentum for your Ideas, Business and Life Against All Odds, Paperback/Mark W. Schaefer - Schaefer Marketing Solutions

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At its essence, marketing today is about answering one question: How can we be heard? How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough.
From the best-selling author of KNOWN and Marketing Rebellion co.
Even being "great" is insufficient in the face of overwhelming competition redefining the limits of excellence every day.
At its essence, marketing today is about answering one question: How can we be heard? How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers? Following the old rules of digital engagement is not enough, not nearly enough