Master the hottest technology around to drive Marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal Data required to make it happen.
CDPs are the hottest Marketing technology around today, but are.
As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze Customer data.
Master the hottest technology around to drive Marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal Data required to make it happen