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This book closely examines the strategic and tactical aspects of Customer Relationship management as it stands today.
Benefiting advanced students and working executives, the book stresses economic Customer value as the guiding Concept for marketing decisions..
This book closely examines the strategic and tactical aspects of Customer Relationship management as it stands today
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.