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\' Customer Relationship Management \' examines the entire scope of this subject including strategy, organisation, marketing and information technology.
It blends together theory and practice to achieve a thorough discussion of CRM, thus helping the reader to answer questions such as \'What should our business strategy be?\'.. \' Customer Relationship Management \' examines the entire scope of this subject including strategy, organisation, marketing and information technology
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
