Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of Customer management.
Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term..
By enabling your customers to realize value in your products, you\'re protecting Recurring Revenue and creating a Customer for life.
From the initial planning stages through execution, you\'ll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive Companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes.
Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company.
The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business.
Customer success teams are being created in Companies to quarterback the Customer lifecycle and drive adoption, renewals, up-sell and advocacy.
As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power.
In the world A.
B.
Therefore, all of the \'post-sale\' experience was a cost center in most companies. (Before Cloud), Companies could focus totally on sales and marketing because customers were often \'stuck\' after purchasing.
In the world B.
C.
Business relationships are fundamentally changing.
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of Customer management
