Read Customer Value Starvation Can Kill , and make life easier for your customers and yourself, and win in the marketplace!! Customer Value Starvation is a common disease in companies, both small and large - which is difficult to diagnose.
Clients included Alcoa, GE, State Farm Insurance, Wisconsin Energies, Sun Australia, Sealed Air, and more..
He is also a featured international speaker.
His books include Value Dominant Logic
Value Imperative
Value Creation
Creating Customer Value Can Make you a Great Executive , and more.
He chairs the Global Conferences on Creating Value and mentors the Creating Value Alliance.
Read Customer Value Starvation Can Kill , and make life easier for your customers and yourself, and win in the marketplace!! About author(s): Gautam Mahajan , internationally acclaimed expert in Value creation, strategy, general management and globalization is president of Customer Value Foundation, founder editor of the /i>.
Philip Kotler, the world\'s guru on marketing, said, " This book will help you think freshly about your business mission and success." Seven well-known experts on the subject like Shep Hyken have contributed to this book.
The book identifies Customer DNA (Do Not Annoy) factors, and suggests how to minimize complaints; ensure Customer loyalty; and long term company profitability and success.
This causes irritation and frustration to customers in their interaction with the company and its personnel - in person, on telephone, net or mail.
By the time it is diagnosed, it is generally late, sometimes, too late! Mahajan and Vieira have put their expertise together to show how companies overlook Value starvation.
It is a silent killer, like many cancers.
Read Customer Value Starvation Can Kill , and make life easier for your customers and yourself, and win in the marketplace!! Customer Value Starvation is a common disease in companies, both small and large - which is difficult to diagnose
