For a lot of us, Selling feels icky.
You\'ll not only be a more effective and innovative salesperson-you\'ll want to Help people Make progress..
Now, in Demand-Side Sales 101 , you\'ll learn to really see what Your Customers see, hear what they hear, and understand what they mean.
Bob shifts the focus of Sales from selling, to helping people buy and Make Progress in their lives-Demand-Side sales.
Bob Moesta , lifelong innovator and coarchitect of the Jobs to be Done theory, shares his approach for flipping the lens on sales.
In fact, with the right approach, Sales can be an empowering experience for all.
Here\'s the truth: Sales does not have to feel icky for you or Your customers.
We weren\'t taught how to sell, plus we\'ve been sold before, leaving us with a bitter taste.
It\'s really not our fault.
Our stomachs tighten at the thought of reciting features and benefits, or pressuring Customers into purchasing.
For a lot of us, Selling feels icky
