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This book presents an in-depth exploration of contemporary business-to-Business Branding practices.
Bringing together both theoretical and practical views on the subject, the editors curate a range of Business Case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use..
This book presents an in-depth exploration of contemporary business-to-Business Branding practices
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
