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Effectively select, align and manage Digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy .
Ranging from social media, SEO, content Marketing and user experience, to customer loyalty, automation and personalization, this edition.
This accessible, step-by-step framework enables the planning, integration and measurement of each Digital platform and technique, all tailored to achieve overarching business objectives.
Effectively select, align and manage Digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy
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