Planning and Managing Public Relations Campaigns: A Strategic Approach, Paperback/Anne Gregory

Descriere YEO:

Planning and Managing Public Relations - Disponibil la elefant.ro

Pe YEO găsești Planning and Managing Public Relations de la Kogan Page, în categoria Foreign Books.

Indiferent de nevoile tale, Planning and Managing Public Relations Campaigns: A Strategic Approach, Paperback/Anne Gregory din categoria Foreign Books îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 282.99 Lei

Caracteristicile produsului Planning and Managing Public Relations

• Brand: Kogan Page
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 06-03-2025 01:27:32

Comandă Planning and Managing Public Relations Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Planning and Managing Public Relations de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Taking a public relations campaign from planning through to implementation can seem overwhelming. Planning and Managing Public Relations Campaigns provides a blueprint for success, and is widely regarded as one of the best \'how-to\' guides for students and practitioners. Digestible and easy to read, this fifth edition presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks. About author(s): Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.