Now is the time to answer that "value" question so well and so completely that your organization thrives.
There has never been a more exciting and lucrative time to pay attention to Value and turn a daunting question of survival into a sustainable answer of success.--from the Introduction Pricing based on Customer Value is a pillar of modern.
The biggest winners in the 21st century will have value-based strategies, value-based innovation, value-based marketing, and value-based pricing.
Now is the time to answer that "value" question so well and so completely that your organization thrives