Whether it\'s via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for Brands to tell meaningful stories.
From small businesses looking to highlight their charm to bigger ones in need of humanizing their touch-points, the book showcases drawings that effectively bridge the creative and commercial to draw attention..
The collection of projects featured in Drawing Attention serve to inspire designers with a variety of Illustration styles and settings that help to add more narrative layers to a brand.
Besides enriching a visual language or identity system with vivid details, hand-rendered designs also make for heart-warming elements that enable companies to connect and engage with audiences in delightful ways.
Whether it\'s via depictions of cute imaginary characters or familiar backdrops brimming with color, illustrations can set the right tone for Brands to tell meaningful stories
