Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving.
Grounded in best-practice theory and research, i.
E-Commerce Website Optimization provides an all-encompassing guide, explaining the how and why, before focusing on techniques and tools to increase the percentage of Visitors who buy from the site, and subsequently the amount that these Visitors spend when they buy.
It\'s about understanding people and their behaviour, not simply Website visits.
Conversion rate optimization (CRO) is a complex field and one that is rapidly evolving