Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global Cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.
In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these princi.
Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global Cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself
