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Event Portfolio Management. Theory and methods for event management and tourism, Hardback/Professor Donald Getz - Goodfellow Publishers Limited


Event Portfolio Management. Theory and methods for event management and tourism, Hardback/Professor Donald Getz
621.99 Lei

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(10-11-2024)
Cumpara de la elefant.ro

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A concise introduction to Portfolio Theory and methods for use in Event management and Event tourism.
Divided into 2 parts of `Theory\' and `Practice\' it explains why it is important in Event studies and management, and then shows how related methods can be used and adapted using real world international case studies..
A concise introduction to Portfolio Theory and methods for use in Event management and Event tourism


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