In daylong hackathons, design thinking seems deceptively easy.
This book shows you how to use design thinking to make this happen..
Ultimately, innovators need to be someone new to create something new.
Experiencing Design explores both the science and practicalities of design and includes two assessment instruments for individual and organizational development.
For each experience phase, they specify the mindset shifts and competencies that need to be achieved, describe how different personality types experience different kinds of journeys, and show how to fully leverage the diversity of teams.
Drawing on decades of researching design thinking and teaching it to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey, whether for an individual, a team, or an organization.
Individuals become design thinkers by Experiencing design.
Going deep with design requires more than changing the activities of innovators; it involves creating the conditions that shape who they become.
But practiced at a superficial level, even great design tools don\'t go deep enough to create the shifts in mindset and skillset that are required to achieve transformational impact.
On the surface, it involves a set of seemingly simple activities such as gathering data, identifying insights, generating ideas, prototyping, and experimentation.
In daylong hackathons, design thinking seems deceptively easy
