The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage.
Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocra.
Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead.
But as access to big data becomes ubiquitous, it can no longer guarantee a leg up.
The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage