Fighting Churn with Data: The Science and Strategy of Customer Retention, Paperback/Carl S. Gold

Fighting Churn with Data: The Science and Strategy of Customer Retention, Paperback/Carl S. Gold

Detalii Fighting Churn with Data: The

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Foreign Books
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Manning Publications

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  • Brand: Manning Publications
  • Categoria: Foreign Books
  • Magazin: elefant.ro
  • Ultima actualizare: 18-12-2024 01:30:59

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Descriere magazin:
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. The beating heart of any product or service business is returning clients. Don\'t let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you\'ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications. About author(s): Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora\'s subscriber analysis product, Zuora Insights.

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