Focus: The Future of Your Company Depends on It - Al Ries

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Caracteristicile produsului Focus: The Future of Your

• Brand: Al Ries
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 15-12-2024 01:42:32

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Descriere magazin:
What\'s the secret to a company\'s continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers\' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company\'s evolution that will increase market share and shareholder value while ensuring future success.