This book is for everyone who wants to make better forecasts.
It provides the basic foundational principles all companies need to achieve competitive forecast accuracy..
These Fundamentals hold true regardless of what is being forecast and what technology is being used.
This book is written to provide the Fundamentals business leaders need in order to make good forecasts.
Companies can navigate this daunting landscape and improve their forecasts by following some well-established principles.
Accurate forecasts are essential for predicting demand, identifying new market opportunities, Forecasting risks, disruptions, innovation, competition, market growth and trends.
This is what the book is about.
They also need to follow a process that is justifiable to other parties and be implemented in practice.
Forecasters need to understand the problems they are trying to solve.
Forecasting is not just about generating a number.
However, no amount of technology and statistics can compensate for a poor Forecasting process.
Today, most forecasts are generated using software.
This is true whether you are Forecasting global markets, sales of SKUs, competitive strategy, or market disruptions.
It is about following a well-established Forecasting process to create and implement good forecasts.
It is not about mathematics and statistics.
This book is for everyone who wants to make better forecasts
