Your product is great.
Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on Revenue growth..
It\'s time to stop guessing .
This framework helps you get inside your customers\' heads, map and measure your customers\' experience, and uncover which tactics will actually move the needle for your company.
In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they\'ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets.
If this sounds familiar, the problem isn\'t you or your ideas; it\'s that you\'re guessing at what resonates with your target customers.
Frustratingly inconsistent.
Slow.
Yet Revenue growth remains...lumpy.
Teams try everything they can to drive more traffic, leads, and signups.
So why is marketing it so hard? Many SaaS companies struggle with marketing.
Your product is great
