This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role.
Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that a.
Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers.
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role