Google and Facebook changed our way of life.
Featuring behind-the-scenes stories and expert insights, this book is your chance to prepare for a future in which the consumer rules..
With a new wave of pandemic-accelerated disruption, you\'ll learn how to gird your business against competitors and lead the pack with fresh marketing strategies.
In Friction Fatigue, Paul shows you why Advertising is broken and provides a frictionless marketing framework to help build your brand in an era in which Advertising is no longer the answer.
As a brand marketer, are you ready to deliver? Marketing expert Paul Dyer has helped dozens of leading Brands stay ahead of the curve and navigate the rocky media landscape of the last two decades.
Marketing today-and tomorrow-will be on their terms.
Consumers are fighting back with ad blockers, ad-free subscriptions, and calls to regulate Big Advertising\'s overreach.
Now, this Friction has reached a boiling point.
Consumers paid the price as their lives were interrupted and intruded upon in ever-more invasive attempts to sway opinion and drive sales.
With this transformation, they unleashed a wave of disruption that handed unprecedented power to Big Advertising.
Google and Facebook changed our way of life
